CFE, CII, FCIISCM, CATS, CCPS, CFAP
Anti-Piracy & Anti-counterfeiting
Digital channels – websites, email messages, search engines, social media and smartphones – have profoundly changed the face of business profoundly. E-commerce now accounts for more than 13% of the discretionary spending by consumers. Of course, fake products and services proliferate where customers go. Globalization has brought tremendous uncertainty to the global supply chains and international trade. In this setting, customs officials around the world have a crucial role to play throughout finding a compromise between compliance and market facilitation.
Counterfeiting and piracy are still rising as a threat to society and the economy. Counterfeit or pirated goods are common throughout the world and across all sectors of the industry.
The amount sold by street corner counterfeiters and all other physical markets combined would soon overtake counterfeits in the digital world. Brands are losing hundreds of billions of dollars per year to fake or pirated content online. Brandjackers know that by imitating goods, they can make easy money.
Particularly dangerous are those goods that directly harm the health and safety of consumers. In contrast, illegal trade in counterfeit goods is often connected with other serious crimes, such as money laundering and terrorist organizations funding.
Luxury fashion brands lose around $30.3 billion in sales to fakes products online, according to the 2018 Global Brand Counterfeiting Report. According to Ghost Information, Instagram's most counterfeited fashion brands including Louis Vuitton, Chanel, Gucci, Nike Fendi, and Balenciaga. The sale of these brands ' knockoff products does not only hurt their integrity and the bottom line; counterfeits were also linked to funding terrorism and other criminal activity rings.
Source: Global Brand Counterfeiting Report, 2018
Contact us at the Netrika office nearest to you or submit a business inquiry online.
Organisations are trying to be proactive with their monitoring to spot suspicious people and packages before crimes occur.
Counterfeiting problem is spreading fast . Online pharmacies mention about genuine products. It’s sad that genuine products are shown as a differentiator.
Counterfeit of Products is a real threat to the country and we at Netrika are fighting it with all our might to make our country a better place to live in.