CFE, CII, FCIISCM, CATS, CCPS, CFAP
CFE, CII, FCIISCM, CATS, CCPS, CFAP
Co-Founder & Director-IPR
Director & Global General Counsel
Director-Operations, Western Region and Southern Region
Head-IPR, Northern & Eastern Region
With the advent of new technologies almost every day and the emergence of various online platforms, the role of consumers has considerably changed from the passive receivers of information to the active participants in brand promotion with their know-how. Easily accessible omnipresent social media alongside online resources’ availability connects the consumer with such digital resources fast. Therefore, they are well connected to various e-commerce platforms to rate and review the brands with ease.
In an entirely metamorphosed scenario today, consumers now provide valuable information to others whether they are peers, friends, relatives or whatsoever to influence the latter’s decision making to make the selection of any particular brand. It is therefore a proven fact that can’t be denied in the current context that they are the major contributors to decide the success or failure of a brand. That is why it becomes an ardent need for the companies to keep a proactive approach handy that should address as well as manage all sorts of negative or false reviews which might affect their brands’ digital public image.
Online Reputation Management (ORM) is a pivotal tool and an effective source for the brands to maintain their stable online presence besides eliminating the reputational risks. Such risks have the potential to damage business performances in both the short and long run. ORM service is thus a systematic process that paves the way to create, cultivate and maintain a brand name and its substantial standing on multiple digital platforms.
“Prevention is better than Cure”. Combined effects of negative comments, teasing reviews and low star ratings can severely damage brand reputation although they don’t call for any serious PR campaign to cost a pretty penny to the brands concerned. Online Reputation Management service by a professional company connects consumers directly to the brands besides helping to maintain transparency and trust between both the parties.
An effectively designed ORM plan will certainly help to maintain the image therefore allow taking control over the online conversation surrounding the brands. It is worth noting that reviews and brand ratings always influence customers’ decisions to a great extent. Further, Online Reputation Management plans also demonstrate their effectiveness in the following ways:
We, at Netrika, understand that your reputation is important and above everything. Whether it is celebrity reputation management, personal online reputation management strategies, or corporate online reputation management services, our company is well equipped with lasts tools and skilled workforce to offer the best. The chances are always there that false-negative comments, reviews or ratings about your business, brand, products and services get posted and spread instantaneously on different online platforms aimed at damaging and affecting your reputation and performance.
Netrika comes to your rescue to help you build a strong Online Reputation Management Plan that will establish & strengthen your brand image in the online marketplace. Our on-ground experts review and scan the online marketplaces regularly to keep a close watch on the social media and with an eye on e-Commerce platforms for the negative or false reviews, comments or claims. We address them meticulously in concurrence with the brands by considering the best interests of the brand as well as consumers.