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A brand is an identity for the products or services manufactured or marketed by a specific company or business owner to set it apart from the rest of similar typed products/services. It helps to enjoy a distinct identity among the rivals and competitors. Brand image and popularity are critical for boosting sales, capturing the market, and attracting potential targeted customers. A brand, is therefore, significant. Brand Protection Company in India will help a particular client’s brand to enjoy good fame and a positive reputation in the market.
Brand helps your targeted customers identify easily your products, goods, and or services from the rest of your competitors. The brand is a marketing asset, and like any valuable asset, it needs protection too. The reputation of your business can get ruined if brand protection is failed to achieve. Trademark Infringement where another business person is using your brand to market her/his goods without your consent can be prevented through brand protection.
The internet offers a lot of scope and ambitious space for the digital expansion and marketing of a brand, but it also has its pitfalls. If you are the owner of a brand and want to market it in a secure manner, there has to be a strong measure of security to protect your brand name from malicious intent.
One of the most primary means of protecting a brand is to register the domain first and foremost. It comes with a lot of benefits. Protecting the brand with the help of domain registrars ensures that you can register for a wide number of international as well as generic domains that come with affordable packages. The greater the number of domains that you have with your brand name, the lesser the chances of individuals sullying the brand by false association. It also means that your customer base will expand because you are now international. Know More
Brand Image Protection and Intellectual Property is the exclusive right of a brand owner resulting from an original creative thought that has been translated into a copyright material or trademark. Hence, the brand owners are the lawful owners of the copyright or trademark. Brand protection would help counter some unscrupulous individuals who indulge in the manufacturing and distribution of counterfeit products of well-known brands. The result of such illegal actions is the loss of sales, a tarnished brand image and erosion of brand loyalty, not to mention the ill effects of consumption by the consumer and the loss of revenue to the government
Netrika is your ideal partner to be the eyes and ears of the brand across markets, offline and online, with our brand protection solutions. Our multidisciplinary experts regularly carry out reviews and scan the online marketplaces to keep a close eye on possible fake products.
From online surveillance to supply chain audits and real-time surveys on markets, brands will find Netrika’s brand protection solutions as the ideal solution to keep a close eye on all the markets. Companies, meanwhile, can focus on running the business and building the brands.
Contact us at the Netrika office nearest to you or submit a business inquiry online.
Organisations are trying to be proactive with their monitoring to spot suspicious people and packages before crimes occur.
Counterfeiting problem is spreading fast . Online pharmacies mention about genuine products. It’s sad that genuine products are shown as a differentiator.
Counterfeit of Products is a real threat to the country and we at Netrika are fighting it with all our might to make our country a better place to live in.